top of page
Boutique Owner

MVP Unlocked

Date: 29th August- 2nd September 2022

Venue: Online/ remote

Time: 10am -12pm 

A 1 week program for women entrepreneurs to learn fundamentals of validating an idea and building an MVP to kick-start their entrepreneurial journey.

According to Harvard Business School Professor Clayton Christensen, over 30,000 new products are introduced to the market annually, out of which 95% fail


Purple Matter presents MVP Unlocked for women entrepreneurs. Now, every idea needs a sidekick; it could be a friend or a community on your side. And we are here for you.


This Women Entrepreneur Fellowship is a 10 day program (8 sessions) where women entrepreneurs can learn basics of:

  • Fundamentals of validating an idea

  • Build an MVP  

  • Craft a pitch 

  • Basics of VC

  • Go-to-Market strategy

*You will have 2 sessions of 1:1 mentoring included*

Product development can be a real challenge, but you can give your product the best chance at success by creating a Minimum Viable Product (MVP). A discovery workshop will help to make the process a lot easier.



Investor and Entrepreneur


Product leader

What will you learn?

Session 01

Entreprenurial mindset

  • Introduction to entrepreneurship 

  • Idea spotting and customer profiling 

  • Milestone setting and planning ->  (company +MVP Product build level)

Session 03 

MVP and prototyping

  • Building MVP & Prioritization 

  • No-Code Prototype 

  • 1:1 mentoring session

Session 05

Venture Capital Basics

  • Termsheet

  • Fundraising

  • 1:1 mentoring session

Session 02 

Business model design

  • Business canvas introduction (45 mins) 

  • Business model canvas discussion


Session 04 


  • Planning for storytelling/ branding 

  • Planning GTM build level 

Session 06 

Demo and showcase

  • Guest speaker

  • Pitch deck

  • Talk about their idea

  • Mockups to show

Key Take-aways

  • Founder issues - Mindset, time management 

  • Business model design  (business canvas model)

    • Q&A, Group discussion

    • Take home assignment to fill the business canvas model 

  • Running Experiments (Prototype & MVP) 

    • Take home - Work on mocks in Figma or other design products

    • Group feedback

  • Go-to-market strategies 

    • Take home - Come up with sample GTM strategy with simple website and landing page setup

    • Q&A, group discussion

  • Metrics and Analytics set-up

    • Take home - Define key KPIs for business and systems to evaluate them

    • Q&A

  • Feedback 1 - Product & Business Model

  • Feedback 2 - Refining pitch 

  • Pitch Day (mock)

​The key concepts and best practices will be covered, and then there will be take-home work or group discussion. The program will culminate with Pitch day with feedback from a startup panel.


Participant profile is any woman interested in creating and launching a new startup or nonprofit venture. 

  • Individuals who have a faint idea of their startup or social enterprise idea (or pre- idea) 

  • Ideas can be considered as a new standalone startup or a weekend project. 

To get the best from the program, the participant ideally has an idea for which they have done some ground work and are serious about executing on it. This will require 2 weeks of dedicated time for the program to practically implement what is learnt in the program.


Date: 29th August- 9th September

Venue: Online/ remote

Total Sessions: 8


An introductory offer of INR 4999/-

The Purple Matter programs are simple and crisp. It is easily execute-able and practical. I want to soon try different programs.

Meera Jain, Founder


If you are interested in learning more about the MVP program, drop in a note.

Let's Get Started

Thanks for submitting!

© 2022 by Purple Matter LLP

bottom of page